Both the primary and secondary markets in India have demonstrated phenomenal growth in both number of corporate entities that are listed, as well as market capitalization, market value of listed companies to the Gross National Product (GNP), number of shareholders (especially participation by the retail public, which is still set...
Introduction The Brokers are the vital entity for trading in the market. They often provide liquidity to the securities traded in the market. They are the people who help the investors to buy and sell securities on Exchange. They take credit risk of the investors. for these services they charge...
Introduction The word logistics originated from the Greek word logistikos, which means ‘skilled in calculating.’ Historically this term was used by the Romans for the administration of their armies. The term got evolved to refer to the practical art of the relocation of armies. With similar reference, if we see...
Elements Of Event Logistics A description of the elements of event logistics is given by Bowdin et al. Since event logistics pertain to a particular event, there is a definite preparation, lead up, execution and shutdown. The areas which are essential to event logistics can be understood as under: Supply:...
Techniques Of International Marketing Research The techniques of conducting international marketing research can be divided into two broad categories, which are complementary in practice. These are: [1] Desk Research and [2] Survey Research [ which is also called field research ]. Desk Research Desk research basically involves collection of...
Introduction In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to...