A person who wants to establish her / his events’ business should possess essential skills to establish, develop and manage the business venture in a successful manner. These skills will help you to plan, design, market, operate and develop events. For example, in the area of planning, Goldblatt, the founder...
Techniques Of International Marketing Research The techniques of conducting international marketing research can be divided into two broad categories, which are complementary in practice. These are: [1] Desk Research and [2] Survey Research [ which is also called field research ]. Desk Research Desk research basically involves collection of...
Introduction In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to...
Presentation Skills All preparations on the ‘structure‘ and ‘strategy‘ of your presentation will have limited impact on your customers or audience if you don’t have the right presentation skills. For example, it is very important that you should be able to have control on yourself. The moment you rise to...
Introduction You have already read that since 1948, a large number of human rights treaties have been adopted both at regional and international levels. At universal plane, after the Universal Declaration of Human Rights [ UDHR ], 1948, International Covenant on Civil and Political Rights [ ICCPR ], and the...
We shall discuss some of the basic concepts related to markets and the terminology associated with trading. Perfect Market: A market is said to be perfect, when all the potential sellers and buyers are promptly aware of the prices at which transaction takes place. Any buyer can purchase from any...