Techniques Of International Marketing Research The techniques of conducting international marketing research can be divided into two broad categories, which are complementary in practice. These are: [1] Desk Research and [2] Survey Research [ which is also called field research ]. Desk Research Desk research basically involves collection of...
Introduction In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to...
Presentation Skills All preparations on the ‘structure‘ and ‘strategy‘ of your presentation will have limited impact on your customers or audience if you don’t have the right presentation skills. For example, it is very important that you should be able to have control on yourself. The moment you rise to...
Presentation Strategy Developing a strategy for delivering an oral message is just as crucial as developing a strategy for a written message. You have to put information in an easily understandable form. For maximum impact, therefore, it is important that one must define the purpose, analyze the audience, construct or...
Introduction “You can have excellent content with good presentation technique and win the business. You can have good content with excellent presentation technique and win. But you may not have ever heard of a poor presentation skills and good or excellent contents winning anything”. Poor presentations are consistently losers irrespective...
Introduction A company manufacturing a product finds that the market for its product is currently saturated. The managing director of the company calls a meeting of all the functional heads to discuss the problem. In the meeting it emerges that while the production runs cannot be shortened or cut off...