Introduction Event managers need skills and competencies to supervise all kinds of events. You would need to manage diverse corporate events, such as product launches, press conferences, corporate anniversary parties, meetings, conferences, and marketing programs such as road shows and grand opening events. In addition, you would need to coordinate...
A person who wants to establish her / his events’ business should possess essential skills to establish, develop and manage the business venture in a successful manner. These skills will help you to plan, design, market, operate and develop events. For example, in the area of planning, Goldblatt, the founder...
Event management is emerging as a major contributor to India’s economy. It got a head start in the wake of globalization, as multinationals started pouring into India. As a profession it got created, because a need was felt to craft an event with utmost success. Initially the players in the...
We could identify the key characteristics of events as ‘non-routine’, ‘unique’, ‘one-time’ and a ‘one in a lifetime’ experience for the participants. You would have also ascertained that events are generally expensive to stage and require long and careful planning. While planning the event, the purpose of the event, the...