Category: Marketing Management

Introduction Negotiation is a fact of life. It is the basic means of getting what you want from others. It

Sales And Distribution Strategy – Role In The Exchange Process Sales and distribution management constitutes one of the most important

Introduction The terms ‘Personal Selling‘ and ‘Salesmanship‘ are often used without distinction. However there are some vital differences between the

Introduction When a salesperson of Eureka Forbes contacts a housewife and sells his vacuum cleaner, he is actually doing personal