Category: Marketing Management

Techniques Of International Marketing Research The techniques of conducting international marketing research can be divided into two broad categories, which

Introduction In international marketing, the marketer is faced with a dilemma of having too much data and too little information.

Presentation Skills All preparations on the ‘structure‘ and ‘strategy‘ of your presentation will have limited impact on your customers or

Presentation Strategy Developing a strategy for delivering an oral message is just as crucial as developing a strategy for a

Introduction “You can have excellent content with good presentation technique and win the business. You can have good content with

Introduction A company manufacturing a product finds that the market for its product is currently saturated. The managing director of